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Afterlife is the visionary creation of the Italian duo Tale of Us (Carmine Conte and Matteo Milleri), launched in 2016. More than just a party, it is a multi-sensory experience that merges cutting-edge electronic music with monumental visual art. The concept has grown into a global phenomenon, known for its immersive productions featuring colossal LED screens, intricate lighting designs, and visuals often centered around its iconic "falling man" logo.
As a record label, Afterlife has been instrumental in defining the sound of modern melodic techno, releasing tracks from both influential and emerging artists. Afterlife events are held in carefully selected locations, from deserts to historic venues, transforming each space into a portal for a unique sonic and visual journey, attracting a devoted audience from across the globe.
To fully enjoy an Afterlife experience, planning is key. The events often last for many hours, frequently until dawn, so pace your energy. The music is the main focus, but the visuals are equally important. Try to position yourself in a central location to get a full perspective of the enormous LED screens and lighting effects, which are synchronized with the music to create an immersive journey.
Most attendees dress in black, following the brand's minimalist and futuristic aesthetic. Comfortable footwear is highly recommended. Stay hydrated and familiarize yourself with the lineup beforehand; Afterlife is a great platform for discovering new talents in melodic techno. Above all, keep an open mind and allow yourself to be carried away by the audiovisual odyssey that Tale of Us and their team have prepared.