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SMTOWN represents the union of talents under the SM Entertainment label, a powerhouse in the global K-Pop scene. Since its conceptualization, SMTOWN has been synonymous with large-scale productions, including the renowned SMTOWN LIVE concerts that have toured the world since 2008, and special winter and summer albums featuring unique collaborations among its artists. This collective not only showcases individual performances from legendary groups like TVXQ!, SUPER JUNIOR, Girls' Generation, SHINee, EXO, Red Velvet, NCT, and aespa, but also fosters intergenerational collaborations, offering a diverse and thrilling musical experience. SMTOWN is more than a concert; it's a manifestation of SM Entertainment's culture and family, connecting millions of fans worldwide.
Experiencing SMTOWN involves keeping an eye out for the "SMTOWN LIVE" world tours. These concerts are the primary way to see a wide variety of SM Entertainment artists, from legends to the newest groups, performing together. Secure your tickets as soon as dates for nearby cities are announced. Additionally, explore SMTOWN's collaborative albums, especially the winter and summer releases, which offer unique songs and special duets. Follow the official social media channels of SMTOWN and SM Entertainment to stay updated on new projects, music releases, and exclusive content from your favorite artists. Consider visiting the SMTOWN &STORE online for official merchandise.